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A few luthier/techs in Atlanta, including myself, are entertaining the idea of making a line of quality guitars for women.  We want to use top brand components with custom styling.

From what we've learned over years is that most women settle for an uncomfortable "man's guitar" or buy something like a Squier and then have to fully upgrade hardware and electronics. 

We would appreciate feedback and suggestions on this concept. Thanks!

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Is there a comfortable 'man's guitar' (except, maybe, the Ovation Breadwinner...)..? o.O

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Daisy Rock did the same thing maybe ten years ago.  Andertons,  a music store here in the UK, invested in the company with the intention to sell the instruments through their store and distribute them. 

Major backlash resulted from women guitarists who felt patronised. It seemed like a good idea but...

Skip to 7:22 for the story. 

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I have a Daisy Rock Retro 12-string, and a fine guitar it is, too. Just sayin'. B|

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This is probably the wrong place to carry out market research...

If you're dead serious about developing a product for a specific demographic then that's the area of opinions, wants and needs you should focus on. 

You might aswell ask us about feminine hygiene products, because our opinion is just as useless... 

If I was yourself, I would develop several prototypes and get them in the hands of your target audience. Failing that, why not just make great guitars for everyone?? 

@Dad3353 - Your 12 string retro is an absolute stunner!! I really LOVE those Daisy Rock guitars especially the "Venus"!! And my little one is the proud owner of the "Debutante"!! 

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12 hours ago, Kiwi said:

Major backlash resulted from women guitarists who felt patronised. It seemed like a good idea but..

It’s always going to be a case of damned if you do, damned if you don’t.

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As starting points go, you could probably do worse than a guitar designed by a successful female guitarist:

https://www.uberchord.com/blog/st-vincent-anne-clark-guitar/

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On 10/05/2020 at 18:40, ArtisanLuthiers said:

A few luthier/techs in Atlanta, including myself, are entertaining the idea of making a line of quality guitars for women.  We want to use top brand components with custom styling.

From what we've learned over years is that most women settle for an uncomfortable "man's guitar" or buy something like a Squier and then have to fully upgrade hardware and electronics. 

We would appreciate feedback and suggestions on this concept. Thanks!

I'm clearly on a bit of a different page here and therefore am not entirely sure I understand the question.

Why would the hardware and electronics need to be different?

I have worked over the past couple of years on designing guitars that appeal to older players, female players and young players, but it's absolutely nothing to do with hardware and electronics.  It's about the weight, the actual or effective scale length (especially for basses), the neck profile, these sorts of things.  It is these physical characteristics that make the difference to being able to physically play the instrument at all or, at best, for prolonged periods.  A 10lb Les Paul is a problem to many women, most youngsters and a lot of old guys...

I am intrigued.  Where are your own thought processes coming from?

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1 hour ago, Andyjr1515 said:

I'm clearly on a bit of a different page here and therefore am not entirely sure I understand the question.

Why would the hardware and electronics need to be different?

Ah - OK.  Just re-read with brain in gear. 

So is what you are saying that they buy something lighter and smaller from someone like Squier (though that isn't a given) and then upgrade the hardware, etc, to bring it up closer to a 'big name' spec (though that also isn't a given ;) )?

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