Wouldn't surprise me. The older I get, the more I realise 99% of the electric guitar market is about selling branding an intangibles far over the actual, physical product. It does seem to vary by location, though: players in the US on average still seem to be much more likely to be emotionally invested in the idea that a guitar made in the USA *must* be superior, or is somehow otherwise "the real thing". Which I suppose shouldn't be surprising given that's where the electric guitar boom started, and so there's a sense of "loss" that those aren't dominant in the market any longer - as opposed to being "only" another import product as they are for us in the UK.